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Free Report: The Best IT Events 2014

What Attendees Want and Exhibitors Expect, Plus ROI Considerations

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Release Management Infographic

What makes an IT Event awesome?

An IT event is a complicated thing…if given a magic wand, would you know how to throw an awesome conference?

Visiting and sponsoring IT events (aka technology exhibitions, conferences, JUG meetups, gatherings, dojos, code camps and various symposia) is an important part of the "human" side to your technology company. It’s pretty crucial to be able to interact in the real world, demonstrating your company's products and capabilities to a live audience of selective engineers. Right?

It’s at these events that you learn a lot by discussing the pains and issues faced by event attendees, who often pay good money to be there. A technology company may end up spending as much as ⅓ of their marketing budget on events and related expenses, and the ROI is often uncertain–calculating word of mouth is one of marketing's greatest challenges. Nonetheless, unless your company is open-sourcing the code to 3D-print your own live unicorn, you'll eventually need to visit your main customer base at an industry event.

This is why it's good to know what people want at events, and which events you should consider or disregard (for now) in the IT space. With the bulk of the 2013 IT event season closed off, it’s time to look towards next year and what can be expected in 2014.